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{Dustin Callif, Head of Digital Content|The Head of Digital Content in our office is named Dustin Callif|Dustin Callif, Digital Content Head|The Head honcho of our Digital Content is Dustin Callif}
I have an undeniable passion for the interactive space. I have well over 10 years of experience in the area of digital marketing. I was an original pioneer in creating online content and promotions for such companies as Blockbuster, Ford and Pepsi. I did this while working with the Digital Entertainment Network. Space Dog
I developed many things during my time working with EZFlix, an interactive division of Landscape Entertainment. Some of the projects that I worked on included internet shows and programs starring the likes of Tracey Ullman, John Lithgow and Hank Azaria. Creative
In 2001 I joined the digital agency Spacedog, moving from Director of Marketing to Co-Owner and Managing Partner. I led Spacedog’s growth strategy into a full-service digital agency, and helped grow the business to more than 20 employees with $8M in billings and NYC and LA offices. Digital Marketing
In 2008, I was integral in negotiating Spacedog’s acquisition by Mendelsohn Zien and Hakuhodo, the 2nd largest advertising holding company in Asia. I then became their chief digital officer and I led all the digital marketing strategy for all clients and new business prospects.
Carl's Jr., Tourism Australia, and Qantas Airways are clients we are working with.In my current position I have had the pleasure in overseeing over 100 digital media products of all types of digital platforms. I have worked with companies such as Hardee's, NBC/Universal, Hitachi, Citibank, Sun-Maid Raisins and countless others. During my time with the company I have also received many noteworthy recognitions such as the Davey Awards for excellence in digital space, Yahoo, Creative Summit and OMMA.
I like to maintain an active presence in the interactive advertising and marketing industry, serving as a judge for the Webby’s and Davey awards, speaking at interactive conferences, and holding membership in the International Academy of Arts & Sciences.
I became affiliated with Tool of North America in January of 2009. I am now responsible for leading the growth of Tool’s digital business, by working with the creative roster and agency partners to develop interactive live-action content that merges the worlds of technology, art and advertising, as the Head of Digital Content.
The Digital Media Revolution - Part 1